Managing social media for retail giant Petco, the Petco Love charity, and Petco Park (home of the San Diego Padres) was challenging, fast-paced, and … adorable!

 

“The Perfect Fit”

A major highlight: coordinating the pet industry’s first-ever Facebook Live social commerce event. Arielle Vandenberg hosted a fashion show featuring adoptable shelter dogs, all of whom found forever homes that day. We followed the act with the Olympics-themed TikTok Live “Petco Field Day” – Gold all around!