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As Communications Manager at the NYSE, I specialized in content creation, public relations, event coverage, social media strategy and marketing for the exchange and its 2,800+ listed companies. I started the company’s first social media feeds, and grew a follower base from zero to 5+ million… and counting.
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Initial Public Offerings (IPOs) are complicated, so when managing Twitter's IPO for a global audience, I helped develop this "cartoon strip" to explain the process. I designed it specifically so that it could be cut into pieces to tweet in real time as the company went public.
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I managed PR for the New York Stock Exchange's Corporate Social Responsibility program, partnering with businesses and nonprofits including Green Mountain Energy, Charity:Water and the Humane Society to bring social awareness to Wall Street -- and make the NYSE the world's only carbon-neutral global exchange group.
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Nasdaq routinely beat the NYSE in new tech listings (think: Amazon, Apple, and the debacle of Facebook). Once we updated our trading infrastructure and introduced a comprehensive social media marketing platform, the NYSE listings team began to lead the technology IPO game. Here's an infographic we developed to showcase our 2014 wins.
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2014 brought more gains! I changed up the graphic with new branding for this year-end infographic.
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I often drafted listed companies' content ahead of financial offerings to keep them compliant with federal law.
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Usher ... Usher ... Usher ...
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